Privacy Policy

Last Updated: August 28, 2026

15 STARS (“15 STARS,” “we,” “us,” or “our”) respects your privacy and is committed to being transparent about how we collect, use, and share information when you visit 15stars.com (the “Website”), communicate with us, subscribe to our communications, or otherwise interact with us online.

This Privacy Policy explains the types of information we may collect, how we use that information, the circumstances in which information may be shared with third parties, and the choices available to you.

1. Information We Collect

The information we collect depends on how you interact with the Website.

Information You Provide to Us

We may collect information that you voluntarily provide, including:

  • Name
  • Email address
  • Telephone number
  • Information submitted through our contact form
  • Questions, comments, or other messages you send to us
  • Newsletter and marketing communication preferences
  • Other information you choose to provide when communicating with us

For example, when you use our contact form, we may collect your name, telephone number, email address, subject, and message. You may also choose to subscribe to the 15 STARS newsletter.

When you subscribe directly to our newsletter, we collect your email address and any related subscription preferences.

Information Collected Automatically

When you access the Website, certain technical information may be collected automatically by our website systems and service providers. Depending on your privacy choices and browser configuration, this information may include:

  • Internet Protocol (IP) address
  • Browser type and version
  • Device type
  • Operating system
  • Referring website or source
  • Pages viewed
  • Date and time of visits
  • Approximate geographic location derived from an IP address
  • Interactions with pages, links, forms, and embedded content
  • Advertising and campaign attribution information
  • Cookie and similar technology identifiers

Some of this information may be collected through cookies, pixels, scripts, local storage, and similar technologies.

2. How We Use Information

We may use information collected through the Website to:

  • Operate, maintain, and secure the Website;
  • Respond to questions, requests, and other communications;
  • Provide information you request;
  • Send newsletters, product announcements, special offers, and other marketing communications when you have requested or consented to receive them;
  • Understand how visitors find and use the Website;
  • Evaluate website traffic, visitor interactions, and Website performance;
  • Improve our Website, products, content, and marketing;
  • Measure the effectiveness of advertising and promotional campaigns;
  • Detect and prevent fraud, abuse, security incidents, and technical problems;
  • Maintain records of privacy choices and consent where applicable;
  • Comply with legal obligations and enforce our rights; and
  • Carry out other purposes disclosed to you at the time information is collected.

3. Cookies and Similar Technologies

The Website uses cookies and similar technologies to operate the Website, remember privacy preferences, understand how visitors interact with our content, provide embedded functionality, and measure advertising and marketing performance.

We organize these technologies into categories that may include:

Necessary Cookies. These technologies are required for security, website operation, and recording your privacy choices. Because they are necessary for the Website to function, they may not be disabled through our privacy preference controls.

Functional Cookies. These technologies support enhanced Website functionality and personalization.

Analytics Cookies. These technologies help us understand Website traffic and how visitors interact with the Website.

Advertising Cookies. These technologies may be used for advertising, attribution, remarketing, campaign measurement, and related marketing activities.

Where required, optional cookies and similar technologies are used according to the privacy choices you make through our Website.

For a current list of cookies and tracking technologies identified on the Website, including their providers, purposes, categories, and typical durations, please review our Cookies Transparency Page.

4. Cookie and Privacy Choices

When available, you can use the Website’s Privacy Preferences controls to choose which categories of optional cookies and tracking technologies you permit.

Necessary technologies remain active because they are required to operate the Website and remember your privacy selections.

You may change your selections later using the Privacy Preferences link available in the footer of the Website.

You may also configure your browser to block or delete cookies. Browser-level controls may affect Website functionality and operate separately from the privacy controls provided by 15 STARS.

5. Analytics

We use analytics technologies to better understand how visitors interact with the Website.

Microsoft Clarity

The Website uses Microsoft Clarity, a behavioral analytics service provided by Microsoft. Clarity can provide information about Website usage, including sessions, interactions, and aggregated behavioral information such as heatmaps.

Depending on your privacy choices and the technology’s configuration, Microsoft Clarity may use cookies or similar technologies and receive information about your browser, device, Website activity, and interactions.

Our current cookie inventory identifies Clarity cookies including _clck and _clsk.

Information collected through analytics services is used to understand Website performance and visitor behavior and to improve the Website and our communications.

6. Advertising and Marketing Technologies

We may use third-party technologies to measure advertising effectiveness, understand how visitors reach the Website, and support advertising and remarketing activities.

Meta Pixel

The Website uses Meta Pixel technology provided by Meta. Meta Pixel can help measure interactions with the Website, attribute visits or actions to advertising campaigns, create audiences, and support advertising and remarketing.

Depending on your privacy choices and Meta’s technology, Meta may receive information about your browser, device, Website interactions, and identifiers associated with its services.

Our current cookie inventory identifies Meta-related cookies including _fbp and fr.

Information received by Meta is handled according to Meta’s own privacy practices.

7. Embedded Content and YouTube

The Website may contain videos and other content provided by third parties.

We use YouTube, a service provided by Google, to make video content available on the Website. When YouTube content is loaded or played, Google may receive information about your device, browser, IP address, and interaction with the video.

Depending on your privacy choices and Google’s configuration, YouTube may use cookies or similar technologies. Our current cookie inventory identifies YouTube-related cookies including YSC and VISITOR_INFO1_LIVE.

Other third-party embedded content may operate in a similar manner. Your interactions with third-party services are also subject to the privacy practices of those providers.

8. Email and Marketing Communications

If you subscribe to the 15 STARS newsletter or request marketing communications, we may use your email address and related information to send you news, product information, limited-release announcements, special offers, and other communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe instructions included in those communications.

Even if you opt out of marketing communications, we may still send non-promotional messages when appropriate, such as responses to inquiries or communications necessary to administer a request.

9. Contact Forms and Communications

When you contact us through the Website, we use the information you provide to review your request and communicate with you.

Information submitted through a contact form may be processed by service providers that assist us with Website hosting, form processing, spam prevention, email delivery, customer communications, or related business functions.

We ask that you not submit sensitive personal information through general Website contact forms unless specifically requested.

10. Online Store and Purchases

The Website may provide links to an online store hosted at barcart.15stars.com or another third-party ecommerce platform.

When you follow a link to the online store, your interaction with that store—including product selection, account creation, checkout, payment, shipping, fulfillment, and other ecommerce activities—may involve additional information collection and third-party service providers.

Information collected directly through an ecommerce service may be governed by additional terms and privacy disclosures presented through that service.

We encourage you to review the applicable privacy information provided during the shopping and checkout process.

11. How We Share Information

We do not disclose personal information to third parties merely for their independent use except as described in this Privacy Policy, with your direction or consent, or as otherwise permitted or required by law.

We may disclose information to service providers and business partners that perform services on our behalf or support our Website and business operations, including providers involved with:

  • Website hosting and infrastructure;
  • Website analytics;
  • Advertising and campaign measurement;
  • Email and newsletter delivery;
  • Contact form processing;
  • Spam and security protection;
  • Embedded video and media;
  • Ecommerce and order fulfillment; and
  • Professional, technical, or administrative services.

These providers may process information according to their own privacy policies as well as their contractual relationships with us.

We may also disclose information when we reasonably believe disclosure is necessary to comply with applicable law, legal process, or governmental requests; investigate fraud or security incidents; protect the rights, property, or safety of 15 STARS, our visitors, or others; or establish, exercise, or defend legal claims.

If 15 STARS or relevant business assets are involved in a merger, acquisition, financing, reorganization, sale, or similar business transaction, information may be disclosed or transferred as part of that transaction, subject to applicable law.

12. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing requested communications or services, maintaining business and security records, resolving disputes, enforcing agreements, and satisfying legal, accounting, or reporting requirements.

Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

Cookie durations vary by technology. Please consult our Cookie Policy for the currently identified cookies and their typical durations.

13. Data Security

We use reasonable administrative, technical, and organizational measures designed to protect information against unauthorized access, loss, misuse, alteration, or disclosure.

No website, Internet transmission, or electronic storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee the absolute security of information transmitted to or maintained by us.

14. Your Privacy Rights and Choices

Depending on where you reside and applicable law, you may have rights concerning your personal information. These rights may include the ability to request that we:

  • Confirm whether we process personal information about you;
  • Provide access to certain personal information;
  • Correct inaccurate personal information;
  • Delete certain personal information;
  • Provide a portable copy of certain information;
  • Limit or opt out of certain uses or disclosures of personal information; or
  • Honor other rights available under applicable privacy law.

These rights are not absolute and may be subject to legal exceptions, verification requirements, and differences among applicable state or other privacy laws.

You may also withdraw or modify consent to optional cookies using the Website’s Privacy Preferences controls.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

15. California and Other U.S. State Privacy Rights

Residents of certain U.S. states may have additional rights under applicable comprehensive consumer privacy laws.

Depending upon the law applicable to you and whether 15 STARS is subject to that law, these rights may include access, correction, deletion, portability, and the right to opt out of certain processing involving targeted advertising, sale, sharing, or profiling.

Our use of advertising and analytics technologies may be treated differently under different state privacy laws. Where legally required and technically applicable, we provide privacy controls that allow visitors to limit optional advertising and analytics technologies.

A request may need to be verified before it can be completed. We may also retain information when permitted or required by law.

16. Do Not Track and Browser Privacy Signals

Some browsers provide “Do Not Track” settings or other privacy signals. There is not currently a single universally adopted standard governing all such browser signals.

Where an applicable privacy law requires recognition of a legally valid browser-based opt-out preference signal, we will endeavor to process that signal as required by applicable law and according to the capabilities of our Website and privacy management systems.

You may also make choices directly through the Privacy Preferences controls available on the Website.

17. Children’s Privacy and Legal Drinking Age

15 STARS markets alcoholic beverage products. The Website and our marketing communications are intended for adults of legal drinking age.

We do not knowingly seek to collect personal information through the Website from individuals who are under the legal drinking age applicable to them.

If we learn that personal information has been collected from a person in circumstances where applicable law requires its deletion, we will take reasonable steps to delete it.

Please do not share or forward alcohol-related content from 15 STARS to anyone under the legal drinking age.

18. Third-Party Websites

The Website contains links to websites and services operated by third parties, including our online shopping experience and social media or embedded-media providers.

We are not responsible for the privacy, security, or content practices of independently operated third-party websites. When you leave our Website or interact directly with a third-party service, we encourage you to review that service’s privacy policy.

19. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our Website, technologies, business practices, or applicable legal requirements.

When we make changes, we will update the “Last Updated” date at the top of this Privacy Policy. Material changes may also be communicated through additional notices where appropriate or required by law.

We encourage you to review this Privacy Policy periodically.

20. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or a request concerning your personal information, please contact 15 STARS through the contact information or contact form provided on 15stars.com.

15 STARS
P.O. Box 27
Columbus, IN 47202

Website: 15stars.com

Cookie Information

For detailed information about cookies and tracking technologies currently identified on the Website, including their purposes and typical durations, please review our Cookie Policy.

You can also use the Privacy Preferences controls available on the Website to review or change your cookie selections.